Think Bike - Jimmy Hill (1978)

Think Bike - Jimmy Hill (1978) poster

Featuring well known sports presenter Jimmy Hill, ‘Think Bike’ encourages motorists to take extra care to look out for motorcyclists when pulling out from junctions. Using the slogan ‘think once, think twice, think bike’, the film features a graphic depiction of an accident to shock the audience. A very similar tactic is still in use today in the recently launched ‘Think – take longer to look for bikes’ campaign which also shows a motorcyclist crashing into the side of a car. A Department for Transport report from 2006 concluded that the most common cause of motorcycle crashes is a ‘right of way’ violation…the majority of these incidents occur at T-junctions and it is usually the motorist – rather than the biker – who is at fault.’ ‘In around 65% of these ‘right of way’ incidents, a driver somehow fails to see a motorcyclist who should be in clear view.’

Genre: Documentary
Runtime: 1 min
Release Date:

Cast

Production: Central Office of Information for Department of Transport
Country: United Kingdom
Language: English
Original Language: en
More Films in Genre: Documentary

Frequently Asked Questions

What is Think Bike - Jimmy Hill about?
Featuring well known sports presenter Jimmy Hill, ‘Think Bike’ encourages motorists to take extra care to look out for motorcyclists when pulling out from junctions. Using the slogan ‘think once, think twice, think bike’, the film features a graphic depiction of an accident to shock the audience. A very similar tactic is still in use today in the recently launched ‘Think – take longer to look for bikes’ campaign which also shows a motorcyclist crashing into the side of a car. A Department for Transport report from 2006 concluded that the most common cause of motorcycle crashes is a ‘right of way’ violation…the majority of these incidents occur at T-junctions and it is usually the motorist – rather than the biker – who is at fault.’ ‘In around 65% of these ‘right of way’ incidents, a driver somehow fails to see a motorcyclist who should be in clear view.’
Who stars in Think Bike - Jimmy Hill?
Think Bike - Jimmy Hill stars Jimmy Hill.
How long is Think Bike - Jimmy Hill?
Think Bike - Jimmy Hill has a runtime of 1m (1 minutes).
What genre is Think Bike - Jimmy Hill?
Think Bike - Jimmy Hill is a Documentary film.
Where was Think Bike - Jimmy Hill produced?
Think Bike - Jimmy Hill was produced in United Kingdom.