DNA business, a gene gold rush (2025)

DNA business, a gene gold rush (2025) poster

Some 26 million people around the world have already answered the siren calls of the clever marketing campaigns for companies offering at-home personal DNA testing. But are the results reliable? What happens to our data? Who uses it and what do they do with it? An investigation into the transformation of DNA testing into an at-home service, which is using a new scientific frontier as a springboard to propel us into the era of commodification of genetic data.

Director: Olivier Toscer
Genre: Documentary
Release Date:
Production: Cinétévé
Country: France
Language: Français
Original Language: fr
More Films by Director: Olivier Toscer
More Films in Genre: Documentary

Frequently Asked Questions

What is DNA business, a gene gold rush about?
Some 26 million people around the world have already answered the siren calls of the clever marketing campaigns for companies offering at-home personal DNA testing. But are the results reliable? What happens to our data? Who uses it and what do they do with it? An investigation into the transformation of DNA testing into an at-home service, which is using a new scientific frontier as a springboard to propel us into the era of commodification of genetic data.
Who directed DNA business, a gene gold rush?
DNA business, a gene gold rush was directed by Olivier Toscer.
What genre is DNA business, a gene gold rush?
DNA business, a gene gold rush is a Documentary film.
Where was DNA business, a gene gold rush produced?
DNA business, a gene gold rush was produced in France.