Criança, a Alma do Negócio (2008)

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.

Director: Estela Renner
Genre: Documentary
Runtime: 49 min
Release Date:

Screenplay

Cinematography: Rafa Ribeiro
Editing: Tiago Teixeira
Country: Brazil
Language: Português
Original Language: pt

Keywords

marketing, consumerism, woman director

More Films by Director: Estela Renner
More Films in Genre: Documentary

Frequently Asked Questions

What is Criança, a Alma do Negócio about?
Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.
Who directed Criança, a Alma do Negócio?
Criança, a Alma do Negócio was directed by Estela Renner.
How long is Criança, a Alma do Negócio?
Criança, a Alma do Negócio has a runtime of 49m (49 minutes).
What genre is Criança, a Alma do Negócio?
Criança, a Alma do Negócio is a Documentary film.
Where was Criança, a Alma do Negócio produced?
Criança, a Alma do Negócio was produced in Brazil.