Design (1969)

This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)

Director: Saul Bass
Genre: Documentary
Runtime: 27 min
Release Date:
Production: Saul Bass Films
Country: United States of America
Language: English
Original Language: en

Keywords

design, short film

More Films by Director: Saul Bass
More Films in Genre: Documentary

Frequently Asked Questions

What is Design about?
This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)
Who directed Design?
Design was directed by Saul Bass.
How long is Design?
Design has a runtime of 27m (27 minutes).
What genre is Design?
Design is a Documentary film.
Where was Design produced?
Design was produced in United States of America.