The Persuaders (2004)
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Director: Rachel Dretzin, Barak Goodman
Genre: Documentary
Runtime: 55 min
Release Date: November 9, 2004
Cast
- Douglas Atkins - Himself
- Scott Donaton - Himself
- Linda Eatherton - Herself
- Stuart Ewen - Himself
- Richard Ford - Himself
- Richard Frank - Himself
- Bob Garfield - Himself
Screenplay
Language: English
Original Language: en
Keywords
marketing, advertising, public relations, woman director, editorial
More Films by Director: Rachel Dretzin, Barak Goodman
More Films in Genre: Documentary
Frequently Asked Questions
- What is The Persuaders about?
- PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
- Who directed The Persuaders?
- The Persuaders was directed by Rachel Dretzin, Barak Goodman.
- Who stars in The Persuaders?
- The Persuaders stars Douglas Atkins, Scott Donaton, Linda Eatherton, Stuart Ewen, Richard Ford, Richard Frank.
- How long is The Persuaders?
- The Persuaders has a runtime of 55m (55 minutes).
- What genre is The Persuaders?
- The Persuaders is a Documentary film.