Behind the Screens, Hollywood Goes Hypercommercial (2000)
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Cast
- Jeremy Pikser - himself
- Mark Crispin Miller - himself
- Robert McChesney - himself
- Susan J. Douglas - herself
Keywords
product placement, hollywood, advertising, hypercommercial
Frequently Asked Questions
- What is Behind the Screens, Hollywood Goes Hypercommercial about?
- Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
- Who stars in Behind the Screens, Hollywood Goes Hypercommercial?
- Behind the Screens, Hollywood Goes Hypercommercial stars Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas.
- How long is Behind the Screens, Hollywood Goes Hypercommercial?
- Behind the Screens, Hollywood Goes Hypercommercial has a runtime of 37m (37 minutes).
- What genre is Behind the Screens, Hollywood Goes Hypercommercial?
- Behind the Screens, Hollywood Goes Hypercommercial is a Documentary film.
- Where was Behind the Screens, Hollywood Goes Hypercommercial produced?
- Behind the Screens, Hollywood Goes Hypercommercial was produced in United States of America.