Media Primer (1971)
Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.
Director: Michael Shamberg, Raindance
Runtime: 17 min
Release Date: January 1, 1971
Editing: Michael Shamberg
Original Language: en
More Films by Director: Michael Shamberg, Raindance
Frequently Asked Questions
- What is Media Primer about?
- Raindance's Media Primers reflect the group's iconoclastic theories of television and video, and their engagement with alternative and mass media, pop culture and the counter-culture. The themes addressed — media manipulation, the camera's role in modifying individual behavior — illustrate their experimentation with the technological and conceptual underpinnings of 1/2-inch portable video. In Shamberg's Media Primer, rhetoric and gestures are skewered as he examines the political structure of alternative media.
- Who directed Media Primer?
- Media Primer was directed by Michael Shamberg, Raindance.
- How long is Media Primer?
- Media Primer has a runtime of 17m (17 minutes).