Veruschka for Jun Ropé (1973)
Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.
Director: Richard Avedon
Runtime: 1 min
Release Date: December 1, 1973
Cast
- Veruschka von Lehndorff - Model
Country: Japan
Language: English
Original Language: en
More Films by Director: Richard Avedon
Frequently Asked Questions
- What is Veruschka for Jun Ropé about?
- Avedon's commercial advertisement for the Japanese womenswear brand Jun Ropé features an innovative and unexpected approach to the genre that reflects the famed photographer's exceptional signature style. Opening onto a behind-the-scenes look at a photo shoot, the camera follows the supermodel Veruschka as she transforms from a suit-clad, mustached character in drag to an unabashedly glamorous fashion icon dressed in a designer gown and posing for Avedon himself. While initially produced for a commercial client with the leading industry talents of the day, the video underscores the artist’s savvy understanding of the performative—and ultimately flexible—nature of social constructions of gender, femininity, and the self.
- Who directed Veruschka for Jun Ropé?
- Veruschka for Jun Ropé was directed by Richard Avedon.
- Who stars in Veruschka for Jun Ropé?
- Veruschka for Jun Ropé stars Veruschka von Lehndorff.
- How long is Veruschka for Jun Ropé?
- Veruschka for Jun Ropé has a runtime of 1m (1 minutes).
- Where was Veruschka for Jun Ropé produced?
- Veruschka for Jun Ropé was produced in Japan.