It Must Be Love (1926)
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Director: Alfred E. Green
Genre: Comedy
Runtime: 70 min
Release Date: August 22, 1926
Cast
- Colleen Moore - Fernie Schmidt
- Jean Hersholt - Pop Schmidt
- Malcolm McGregor - Jack Dugan
- Dorothy Seastrom - Min
- Mary O'Brien - Lois
- Arthur Stone - Peter Halitovsky
- Bodil Rosing - Mom Schmidt
- Cleve Moore - Al
- Ray Hallor - Joe
Screenplay
- Brooke Hanlon (Story)
- Julien Josephson (Adaptation)
- Rob Wagner
Production: John McCormick Productions, First National Pictures
Country: United States of America
Language: No Language
Original Language: en
Keywords
lost film
More Films by Director: Alfred E. Green
More Films in Genre: Comedy
Frequently Asked Questions
- What is It Must Be Love about?
- Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
- Who directed It Must Be Love?
- It Must Be Love was directed by Alfred E. Green.
- Who stars in It Must Be Love?
- It Must Be Love stars Colleen Moore, Jean Hersholt, Malcolm McGregor, Dorothy Seastrom, Mary O'Brien, Arthur Stone.
- How long is It Must Be Love?
- It Must Be Love has a runtime of 1h 10m (70 minutes).
- What genre is It Must Be Love?
- It Must Be Love is a Comedy film.
- Where was It Must Be Love produced?
- It Must Be Love was produced in United States of America.