Pink Ribbons, Inc. (2011)

Capitalizing on hope.

Pink Ribbons, Inc. (2011) poster

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Director: Léa Pool
Genre: Documentary
Runtime: 97 min
Release Date:

Cast

Production: ONF | NFB
Country: United States of America, Canada
Language: English
Budget: $900,000
Box Office: $25,000
Original Language: en

Keywords

breast cancer, marketing, corporatism, woman director

Trailer

Pink Ribbons, Inc. Trailer
More Films by Director: Léa Pool
More Films in Genre: Documentary

Frequently Asked Questions

What is Pink Ribbons, Inc. about?
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Who directed Pink Ribbons, Inc.?
Pink Ribbons, Inc. was directed by Léa Pool.
Who stars in Pink Ribbons, Inc.?
Pink Ribbons, Inc. stars Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love.
How long is Pink Ribbons, Inc.?
Pink Ribbons, Inc. has a runtime of 1h 37m (97 minutes).
What genre is Pink Ribbons, Inc.?
Pink Ribbons, Inc. is a Documentary film.
What is the budget of Pink Ribbons, Inc.?
Pink Ribbons, Inc. had a budget of $900,000.
How much did Pink Ribbons, Inc. gross?
Pink Ribbons, Inc. grossed $25,000 worldwide.
Where was Pink Ribbons, Inc. produced?
Pink Ribbons, Inc. was produced in United States of America, Canada.