The Braun Tube (1974)

In this work, the television monitor is turned into a mirror-like screen which reflects the activities that occur in the actual space in which it is placed. Braun Tube was recorded at a studio and salesroom operated by Toshiba, one of the largest companies that produce electronic consumer goods in Japan. Imai dims down the scale of brightness of one of the television monitors on display to the point that it begins to reflect the viewers standing in front of the TV. Imai, seated on a chair, chats with the Toshiba salesmen in suits and tie, and their reflection on the monitor is superimposed with the moving images broadcast from live television.

Director: Norio Imai
Runtime: 18 min
Release Date:
Country: Japan
Language: 日本語
Original Language: ja
More Films by Director: Norio Imai

Frequently Asked Questions

What is The Braun Tube about?
In this work, the television monitor is turned into a mirror-like screen which reflects the activities that occur in the actual space in which it is placed. Braun Tube was recorded at a studio and salesroom operated by Toshiba, one of the largest companies that produce electronic consumer goods in Japan. Imai dims down the scale of brightness of one of the television monitors on display to the point that it begins to reflect the viewers standing in front of the TV. Imai, seated on a chair, chats with the Toshiba salesmen in suits and tie, and their reflection on the monitor is superimposed with the moving images broadcast from live television.
Who directed The Braun Tube?
The Braun Tube was directed by Norio Imai.
How long is The Braun Tube?
The Braun Tube has a runtime of 18m (18 minutes).
Where was The Braun Tube produced?
The Braun Tube was produced in Japan.