Measure (2014)
"Measure" is part of an emerging body of work, which reflects on concepts of nature in the 21st century. As nature filtered through digital communications channels becomes the new norm, the boundaries start to blur between mediated and physical experience. Hentschläger’s work probes the question whether “nature” and the concept of the “original” can still culturally exist in the Anthropocene, in this age of human influence. What exactly is real, in the sense of the pure and original, and what is to be understood as constructed and artificial? Measure has been commissioned by Audemars Piguet.
Director: Kurt Hentschläger
Runtime: 8 min
Release Date: September 25, 2014
Country: Switzerland
Language: No Language
Original Language: en
Keywords
short film
More Films by Director: Kurt Hentschläger
Frequently Asked Questions
- What is Measure about?
- "Measure" is part of an emerging body of work, which reflects on concepts of nature in the 21st century. As nature filtered through digital communications channels becomes the new norm, the boundaries start to blur between mediated and physical experience. Hentschläger’s work probes the question whether “nature” and the concept of the “original” can still culturally exist in the Anthropocene, in this age of human influence. What exactly is real, in the sense of the pure and original, and what is to be understood as constructed and artificial? Measure has been commissioned by Audemars Piguet.
- Who directed Measure?
- Measure was directed by Kurt Hentschläger.
- How long is Measure?
- Measure has a runtime of 8m (8 minutes).
- Where was Measure produced?
- Measure was produced in Switzerland.